One of the leading mobile phone maker, Tecno Mobile, in a committed effort to continue to innovate has shown readiness to launch it sown customized user interface (UI) on android, the HiOS. With the launch slated hold next week in Lagos,
Tecno will join the ranks of top mobile players like Samsung, HTC and Huawei that have tailored unique user Interfaces for their android users. Mobile tech analyst speaking on the hinted launch of Tecno’s customized android operating system on all of the latest devices said the move was long due as the top mobile maker, Tecno seeks to consolidate grip on its African market share. “I think for Tecno , this is a race for brand differentiation in an increasingly cluttered market. Like other top mobile brands, Tecno’s push of the HiOS user interface into the market through its next-generation mobile devices will immerse more Tecno lovers in the brand’s unique mobile experience. This will make decisions to switch brands by Tecno’s growing community more unlikely,”he says. The Korean mobile giant, Samsung made the first move to give its mobile community a tailored user experience with the launch of the Touch Wiz 3.0 Lite in 2010 which it has continued to upgrade even to the latest TouchWiz Nature UX 5.0launched on Samsung Galaxy S6 in 2015. New HiOS to launch on Tecno Boom J8 smart phone Tecno aims to launch the new HiOS in some style on the brand’s iconic music smart phone, of the Boom family, the new Tecno Boom J8. This totally upgraded music phone will look nothing like its last year predecessor,
Tecno Boom J7 smart phone information hints. Further reinforcing that claim is Tecno Deputy Marketing manager, Attai Oguche who was noted to have said that the new Tecno Boom J8 smart phone is a complete divergent from its predecessor; boasting 13MP auto-focus rear/ 5.0MP front cameras with dual flash, a 2GB RAM/16GB internal memory ultra-slim smart phone with 5.5” HD IPS touch screen.
“The new Tecno Boom J8 music smart phone is everything a premium music phone should be and it will be Tecno ’s first mobile to host the unique HiOS based on Android 5.1 lollipop,”he said. The new HiOS will give mobile users a more fluid and eye-candy wallpaper display, cleaner and tidier homepage (with app grouping options), one-touch phone memory free up button, faster app launch and even smarter app manager options. “The launch of Tecno HiOS in the first quarter of the year and with the brand’s first flagship device of 2016 is quite strategic. I believe Tecno has share of voice (SoV) in mind and we should expect to see subsequent flagships launched on the HiOS with increased media mention across the platforms to drive awareness and interest,” the mobile analyst, said. Tecno HiOS is a brand tailored version of Android lollipop 5.1 which will get system updates like the regular android OS.
No comments:
Write 10